Both the tactics and infrastructure from the 2020 Census campaign have been redeployed for the door-to-door vaccination campaign, according to Victoria Kovari, executive assistant to Detroit Mayor Mike Duggan, who was in charge of the Census campaign and is now overseeing the campaign to boost vaccination rates. These efforts include door-to-door outreach, incentive programs, direct texting and mailing for apartments where canvassers can’t gain access, and the purchasing billboards along Detroit highways with information on where to get vaccinated, Kovari says. As to whether the campaign to encourage COVID-19 vaccinations will be more successful than the campaign to drive up census participation remains to be seen.
Deadline Detroit | City of Detroit launches door-to-door effort to fight vaccine hesitancy
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Deadline Detroit | Detroit launches door-to-door effort to fight vaccine hesitancy
deadlinedetroit.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from deadlinedetroit.com Daily Mail and Mail on Sunday newspapers.