In a new blog written by Victor Wong, senior director for product management Privacy Sandbox, Google reveals it has been working on the initiative for the last four years.
The tech player states that while other browsers have discontinued third-party cookies, they haven't allowed advertisers with a viable alternative, which has led to difficulties for publishers and a danger for user privacy too, as more covert forms of user tracking are emerging
After pushing the pedals on third-party cookie phaseout, Google addresses common objections around Privacy Sandbox: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Navigating the cookieless future: Examining the ground realities of the seismic shift adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Google responds to ad tech critics over cookie timeline adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.