Rohnert Park, CA - Effective immediately, the Wine Business Institute at Sonoma State University announces a name change of its open access Wine Business Case Research Journal to Wine Business Journal. The renaming follows fundamental changes to expand the scope of the publication to include empirical and conceptual research in addition to industry and regional case studies. The new approach will provide relevant and timely insights for the wine community at large. Vicky Farrow, CEO and co-proprietor of Amista Vineyards, will join as an advisory editor to incorporate feedback from wine industry executives. As a part of the new objective, the Wine Business Journalwill release a special issue on “Covid-19 and the Wine Industry” in January 2021.