The launch of the pineapple with cooked ham pack enriches the IV range offer
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Peris sold 40% more Piel de Sapo melon of Murcia origin in this campaign
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Start of domestic campaign for Vicente Peris gourmet Piel de Sapo melons
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Pre-prepared and pre-cooked products gain ground
Fresh products like melon, watermelon and pumpkin remain at the core of the agri-food company Vicente Peris, with a sales volume that reached 73% of its production in 2020. However, its pre-prepared and pre-cooked convenience food division has been gaining ground in terms of sales since its launch in 2014.
In 2020, pre-prepared and pre-cooked convenience products accounted for 27% of Vicente Peris sales, while in the first four months of 2021 this share has already reached 30%. The company s forecast is to close the year with a 10% increase in sales compared to the same period of the previous year.
Vicente Peris markets more than 100 fresh-cut and pre-prepared convenience food products under the Peris and Frutifresh brands, with a range including products such as coconut, pomegranate and pineapple. Other fruits with significant sales are melon, watermelon and mango. In addition, they also supply the Energy Mix , which combines fre