Introduction
Hotel operations involve numerous distinct processes that are not fully transparent without data analysis. Collecting and analyzing data about hotel operations brings much-needed transparency to these processes, which in turn reveals new opportunities to improve guest experiences and increase profits.
Data is essential for telling hoteliers where they can cut costs, what products and services their hotel is lacking, and what can be changed in hotel operations to meet guest expectations while managing available staff efficiently.
Industry experts reach the same conclusion:
“Having access to critical metrics quickly is what every hotel operator needs. The process of running reports, exporting, and manipulating data is a waste of time that can be better used in efforts to deliver a quality guest or staff experience.
Being able to quickly be served in real time on the books data, forecasts, pace progress, guest sentiment, etc. allows leadership to identify pain points and o