Italy s capital Rome has its first pizza vending machine, capable of delivering the country s world-famous national dish 24/7.
No doubt it will raise questions over authenticity, but at least the machine in the Via Catania is owned by an Italian, Massimo Pugolo, who knows he can never replace the genuine article. The reactions were a little contrasting, Massimo explained, some immediately made the comparison with the pizzeria, so they attacked us as crazy people who wanted to go against the market of pizza, or the art of pizza, instead others understood what our desire was, the message that we wanted to give, most of all the service, and they appreciated it. In spite of all of this, it being pizza or not pizza, it s an ingenious idea.
Пицца с пылу, с жару из автомата! euronews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from euronews.com Daily Mail and Mail on Sunday newspapers.
Rom: Automat bäckt Pizza Macchina euronews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from euronews.com Daily Mail and Mail on Sunday newspapers.
Last modified on Fri 7 May 2021 16.58 EDT
Massimo Bucolo bravely dared to go where nobody else had gone before in order to take a slice of Italyâs competitive pizza market: a 24-hour vending machine that dishes out freshly baked pizza in three minutes.
Located in a booth on Via Catania, close to Piazza Bologna in Rome, Mr Go Pizza offers up four varieties, including the classic margherita invented in Naples in 1889, each costing between â¬4.50 and â¬6. Customers can watch through a small glass window as the vending machine kneads and tops the dough.
It started operating on 6 April and has since sold about 900 pizzas, which are delivered in a box and with cutlery.