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The Food Marketing Experts has started 2021 on a high, scooping up the title of Best Food Photography & Marketing Firm. But what does this really mean for its clients and what can this Cambridgeshire full service agency can bring to the table for the bakery sector?
According to Vhari Russell, founder and MD of The Food Marketing Experts, the agency received the award for its work in delivering
“mouthwatering content for its clients, which gets customers engaged with their brands and buying their products.
“Brands need to feed their customer’s imagination so that they know your product has to be in their basket every week,” added Russell.
Vhari Russell, founder of The Food Marketing Experts, explains…
“This is the time of year when many are forecasting what the trends for 2021 will be and identifying tactics which will enable them to have a slice of the ‘predicted’ cake.
There are many differences between a trend and a fad. A trend has longevity and is predicted by many of the food and consumer research agencies prior to hitting the shelves. Trends are pinned on acknowledged and credible consumer research findings.
In contrast, a fad is short-lived, normally a craze, and certainly not a premise on which to build the marketing of your entire product range.