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A primer in VFiles history for the old and the uncool: It started as a digital creator platform and quickly became a community, opening a store in SoHo and producing runway group shows along the way. Hood by Air was the first label stocked at the 12 Mercer Street shop. Rushemy Botter, the co-creative director of Nina Ricci, is an early alum of its runway program, as are many people on the design team at Yeezy. Other names associated with VFiles over the years have included Been Trillâs trio of influential designers: Virgil Abloh, Matthew Williams, and Heron Preston.