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It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families.
Compounded by the latest figures from the NPD Group, the toy industry really hasn’t fared too badly out of what has been an undeniably tumultuous year across the board, managing to find its way through a mire of lockdowns and restrictions to stumble into a reported eight per cent lift in year on year toy sales up to the week of November 1st alone.