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Seylan Tikiri, the number one minor savings brand in the market by Seylan Bank, wowed its little customers online with “Cooking Kiddos” a social media campaign that showcased their cooking skills to the world. The Bank with a Heart partnered with Emerging Media to give enterprising children the opportunity to try out new recipes, taking a break from their strict schedules.
Always on the lookout for innovative ways to keep their youngest customer base engaged, Seylan Bank hit on the idea of a cooking show to add variety to the life of children mostly spending time studying online. Leveraging on their interest to try out new things and being in the spotlight, Seylan Tikiri wanted to have the children make simple meals and showcase their talent to a wide audience in social media. Seylan Tikiri customers, who participated in the competition and emerged in the top ten, received valuable gift bundles from the Bank.