Nespresso UK managing director on 2021 consumer trends Guillaume Chesneau, managing director at Nespresso UK and ROI, has outlined key 2020 consumer trends and how these would influence food and drink production and sales growth in 2021.
Chesneau said it was difficult to predict the lasting impact of COVID-19 on consumers and businesses. However, he believed the gradual return to work for most thanks to the easing of lockdown restrictions would create more situations for drinks such as coffee to capitalise on.
“At Nespresso we will ensure we evolve and adapt with these changes in behaviour.
“We know there will be an increase in expectation of safer experiences within offices, where people share spaces and resources regularly. New technology to improve the coffee experience within this environment is important.