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Choose Your Customers, Don t Let Them Choose You, Says Zenoti CEO Sudheer Koneru

Choose your customers, don’t let them choose you, says Zenoti CEO Sudheer Koneru India s newest unicorn software startup Zenoti has built a billion-dollar business catering to spas and salons. CEO Sudheer Koneru tells us why he only works with big businesses, how the coronavirus pandemic has proved him right, his IPO plans and more. Zenoti CEO Sudheer Koneru. Subscription-based software may be the norm today but that was not the case in 2011 and certainly not in the niche salon and spa business. Few multibillion-dollar companies were paid for specialised software solutions but that’s what Zenoti CEO Sudheer Koneru wanted to change. In the week gone by, Zenoti was valued at a billion dollars when it raised $160 million led by private equity firm Advent International.

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