Article - Leveraging the Essence of Luxury for Effective Marketing Strategies - By Veronika Mercier - Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries. Discover the essence of luxury!