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ON24, which provides webinar and virtual event experiences, debuted publicly this week and is valued at nearly $3 billion as of Friday. Shares for the digital experience software platform jumped to 54% after opening on the New York Stock Exchange Wednesday and has raised nearly $430 million. It has traded as high as $81.98 per share.
The company is naturally benefiting from the rise in virtual events in webinar as the world shuttered because of COVID-19 and sent businesses into a global digital pivot for how they run physical events. Marketers have turned more than ever to webinar software platforms for producing lead-generating webinars. Event planners need software to support live and recorded virtual events, which, one year after the pandemic shutdowns, is still where the industry stands and likely will, well into 2021.