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How Vera Bradley s founder finally learned to slow down at 82

Barbara Bradley Baekgaard cofounded Vera Bradley in 1982 with her neighbor, Patricia Miller. Pre-pandemic, she went to the office five days a week and jetted to New York at least once a month. COVID-19 has forced Baekgaard to finally slow down, and she can (almost) picture retirement. For three decades, Barbara Bradley Baekgaard followed the same routine, five days a week. The 82-year-old cofounder of the handbag brand Vera Bradley woke up at 7 a.m., washed her hair, ate a bowl of cereal, and drove to the company s Fort Wayne, Indiana headquarters. By 6 p.m., she usually left the office to grab dinner with a colleague.

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