Dive Brief:
Dove, the personal care brand marketed by Unilever, partnered with TikTok to amplify a #NoDigitalDistortion body-positivity campaign on the video-sharing app, per details emailed to Marketing Dive. The tie-up includes an in-app resource hub to help users navigate social media with more confidence.
Through June 3, Dove will run sponsored PSAs aimed at imbuing confidence in viewers, along with a #NoDigitalDistortion hashtag challenge that pushes people to celebrate their personal beauty. The challenge is soundtracked by the song I m Not Pretty by Jessia.
TikTok creators Maleah Whitten, Ve ondre Mitchell, Clara and Spencer Barbosa will post content related to the effort. Dove is continuing to evolve its body-positivity messaging with an eye on social media, which research indicates can cause image issues and low self-esteem among young women.
Look to the Stars
March 8, 2021
GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, announced today that out actress and producer Niecy Nash will host the virtual ceremony for the 32nd Annual GLAAD Media Awards.
GLAAD also announced the awards ceremony will stream on GLAAD’s YouTube on Thursday, April 8 at 8pm ET/5pm PT.
The virtual ceremony will also stream on Hulu on April 8 starting at 10pm ET. The awards will be available to stream on-demand on Hulu until the end of June.
“I am so thrilled to be hosting this year’s GLAAD Media Awards, honoring the LGBTQ stories and images that change the world by growing acceptance and understanding,” said Niecy Nash. “My wife Jessica and I are still thriving in newlywed bliss, and I’m looking forward to bringing that love and joy to GLAAD’s biggest night. Be ready for a surprise or two!”
No celebration of Black History Month is complete without a salute to the Black artists who shape the past, present, and future of American music. To pay special tribute to the Black community this month,Â
TikTok shines a spotlight on Black music on and off the platform, creating themed playlists to celebrate Black musicâs past, present, future & joy, hosting LIVE conversations and performances with Black artists, teaming withÂ
@SongPsych to delve into the history of Black music, and, in a first for TikTok, teaming with two of our favorite artists to commission two original songs!
âTikTok has become an incubator for Black creatives of all disciplines, and our goal is to make the playing field equitable for all. We’re excited to work with artists and creators like SongPsych to amplify the pillars of the past, present, future, and joy of Black music,â saysÂ