ASM Global’s Dana DuFine On the Return of Concerts: ‘It’s Going to Take Everything We’ve Got’ Billboard 2/4/2021 Dana DuFine
When venue management companies AEG Facilities and SMG merged at the end of 2019, combining management for 300 venues,
Dana DuFine didn’t print out a list of the 112 arenas and 24 stadiums that would now be the focus of her new position as vp global content and development for the new company, ASM Global. Instead, she examined a world map with dots that designated each venue, then considered how they could work together.
“I saw connectivity,” she remembers. “I saw that we had a presence in every major market in North America. I call it one-stop shopping. We’re not missing that one key market artists needed to complete their tour. We have it all.”