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28/05/2021 - The panel saw the participation of Entertainment One president Olivier Dumont and Rainbow’s SVP Contents and Acquisitions, Cristiana Buazzelli
Building a strong digital presence is essential, say experts at Cartoon Digital
A moment from the panel, focusing on the successful
Winx Club franchise
The second day of Cartoon Digital 2021 (26-28 May) hosted a discussion entitled “What Is the Added Value of Digital Space for Successful Animated IPs?”, moderated by
Cristina Angelucci, editor-in-chief of the Italian trade publication
Olivier Dumont and Rainbow’s SVP Contents & Acquisitions,
Cristiana Buazzelli. Before introducing the speakers, Angelucci explained that the talk was aimed at identifying the digital challenges that entertainment companies are currently facing while promoting their brands and engaging with their audiences.
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