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Oatly s IPO Is Just the Beginning Plus 9 Best Vegan Oat Milk Products to Try

Oatly s IPO Is Just the Beginning Plus 9 Best Vegan Oat Milk Products to Try
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Oatly s IPO Is Just Beginning Plus 9 Best Vegan Oat Milk Products to Try

Share this In 2016, oat milk was a foreign concept in the US. In just five years, it has risen from complete obscurity to a household product that can be found in virtually every supermarket and coffee shop including coffee giant Starbucks. So what happened? The Swedes invaded … by way of Oatly. It’s true, Pacific Foods had an oat-based beverage on a few shelves, but it wasn’t until Oatly strategically placed its product in the hands of capable baristas did the oat milk ship set sail (back to Sweden, of course, for more oat milk).  The beginnings While a novelty in the US, oat milk had already made waves in Sweden and other European nations by the time it landed on American soil. Oatly Co-founder Bjorn Oste had the idea to market the product since 1995 when his brother and nutrition professional, Rickard, developed the drink. The duo launched the beverage to a population that experiences very little lactose intolerance and relies more heavily on dairy than the US. Despite t

18 Vegan Mother s Day Gifts You Can Get Delivered

Treat her to an ongoing gift with this 100-percent vegan chocolatier’s 3-month gift subscription! Each month, she’ll get hand-selected, small-batch bars in flavors such as Bananas Foster, Waffle Cone, and Green Tea Crunch shipped straight to her door for a surprise treat.  Sarah McLaughlin is the New Products Editor at VegNews and is super excited to gift her mom some cruelty-free goods for Mother’s Day.  Love the plant-based lifestyle as much as we do? Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!

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