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Approximately one in three (33 percent) users of grocery delivery platform Instacart bought dairy-free milk or plant-based meat in 2021. Instacart examined the plant-based trend on its platform and published its insights in a new report titled
Plant Power. In the report, Instacart reveals that during the pandemic, shoppers were increasingly searching for plant-based products on its platform and sales of plant-based meat and non-dairy milk increased significantly in 2020, by 42 percent and 27 percent year-over-year, respectively.
“Plant-based food has grown from a niche category into a grocery staple over the past two years,” Laurentia Romaniuk, Instacart Trends Expert and Senior Product Manager, said. “Searches for terms like ‘plant -based,’ ‘meatless,’ vegetarian,’ and especially ‘vegan’ took off on Instacart as consumers looked for healthy at-home meals during 2020 lockdowns. And this trend is turning into a long-term lifestyle search popularity h