Read about current snacking trends and market updates presented by SNAC International at PACK EXPO Las Vegas and in their State of the Industry report.
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Crisps made from vegetables, grains and pulses are a growing trend. Image: Hilary Biller
I’m a sucker for potato crisps the salt and vinegar flavoured ones are my favourite. So I’ve been excited to see more and more chips made from vegetables, grains and pulses creeping onto supermarket shelves.
With words like “multigrain”, “made with 68% peas” and “popped never fried” on the packets, at first glance these crisps seem like a healthier option than their ordinary potato counterparts.
I felt almost virtuous popping a packet into my trolley. That was until I got home and took a closer look at the nutritional information on the back. It was an interesting exercise and one that gave me a bit of a wake-up call.