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Better-for-you-brand expands into childrenâs snacking segment
Better-for-you premium snack brand LesserEvil has entered the kidsâ snacking segment with Lilâ Puffs, a line of grain-free chewable snacks for toddlers 12 months and older. The zero-sugar line consists of four plant-based flavors: Veggie Blend, Sweet Potato Apple, Non-Dairy Cheddar and Strawberry Beet. Lilâ Puffs also mark a move into the sustainable plant protein-based space for LesserEvil: The childrenâs snack is made from upcycled watermelon and pumpkin seeds. Additionally, the Certified USDA Organic, vegan, Non-GMO Project Verified, gluten-free puffs use organic coconut oil. The suggested retail price is $3.49 per 2.5-ounce bag of any variety.Â