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As the globalist propaganda deeming animal protein sources as hazardous to the environment ramps up, the demand for alternative protein sources has also started to increase. The Sustainable [.]
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Consumers worldwide are shifting toward a plant-based diet, according to Alan Jope, CEO of international consumer goods company Unilever. Jope says that plant-based foods are not just a fad but an “inexorable” trend that is here to stay. “We are seeing in every single country in the world a shift towards more plant-based diets, even in emerging markets,” Jope told
. Unilever hopes to capitalize on the shift by increasing sales of its plant-based meat and dairy products to €1 billion ($1.2 billion) by 2027, representing a five-fold increase of its current sales in the category.
To move plant-based innovation forward, in December 2019, Unilever invested $94 million in The Hive a food development center in the Netherlands. At the Hive, Unilever plans to work with academic researchers, startups, and other partners to develop new products, including plant-based meat and sustainable food packaging, that Jope hopes will drastically transform the global food system.