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With an aim to boost immunity and promote sustainable diets, the Federation of Indian Animal Protection Organisations (FIAPO) launched the “Eat The Plant, Not The Planet” campaign and teamed-up with actor Mallika Sherawat and Baba Sehgal to raise awareness about a plant-based diet. Baba Sehgal has created a thematic music video for the campaign that was recently released on social media by FIAPO. The hip-hop appeal of the song along with a catchy chorus has made an amusing uproar in the nutrition circles, reminding people of their food choices and the benefits of going plant-based.