Let's start at the mellow end of the scale for a change. Joe Heller makes a March Madness joke, and, by the by, "March Madness" is trademarked and you're not supposed to say it without permission. Well, you can say it, or write it, as I just did, but, as this lawyer points out, you…
Thu, Mar 11th 2021 7:38pm
Timothy Geigner
It will come as no surprise to most of our readers that the NCAA is a jealous protector of its March Madness trademark. Much like the Super Bowl, the NCAA likes to march (heh) around and try to pretend like its trademarks give it overly restrictive rights when it absolutely doesn t.
But what you may not be as familiar with is all of the ride along trademarks the NCAA has amassed relating to its men s basketball tournament. For instance, the NCAA also holds a trademark for March Mayhem and has used that in advertising partnerships in the past. For some reason, this has caused the NCAA to think that this allows it to oppose a trademark for a vasectomy clinic with an admittedly questionable marketing scheme.
By Lori
The trademarked phrase Vasectomy Mayhem is causing a stir with the NCAA.
The governing body of college sports filed a trademark complaint last month against Virginia Urology, claiming it bears a close resemblance to its famous March Madness basketball tournament. The NCAA argues it will result in confusion, mistake or deception.
The Patent and Trademark Office OK d Vasectomy Mayhem back in September. The NCAA has rights not only for March Madness, but names close to it such as March Mayhem, Munch Madness, and Midnight Madness.
The doctor’s office has taken liberties, including using two basketballs in its ad. The commercial notes Call now to align your couch time with optimal tube time for the best games.”
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