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Adoption rate of AgTech highest among European farmers

AgTech adoption is highest among European and North American farmers, according to a new report from McKinsey.

Survey shows 70% of farmers globally expect profits to increase

70% of farmers globally expect their profits to remain stable or increase due to higher crop prices driving profitability, the survey shows.

McKinsey & Company releases global farmer survey results

Despite economic disturbances, high crop prices are giving farmers around the world cause for cautious optimis.

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