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Analysis-Harley-Davidson, Triumph in first gear of challenge to Royal Enfield s India reign | WKZO | Everything Kalamazoo

Royal Enfield: Harley-Davidson, Triumph in first gear of challenge to Royal Enfield s India reign

The duo surprised the industry this month by unveiling their cheapest models globally in the largest motorbike market by sales, where their expensive imports have long struggled for market share. This time, they are making the bikes in India with domestic partners to bring prices below Rs 2,33,000.

Harley-Davidson, Triumph In First Gear Of Challenge To Royal Enfield s India Reign

Harley-Davidson, Triumph In First Gear Of Challenge To Royal Enfield s India Reign
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India s Premium Motorcycle Market: Harley-Davidson, Triumph in first gear of challenge to Royal Enfield s India reign, ET Auto

India s Premium Motorcycle Market: The duo surprised the industry this month by unveiling their cheapest models globally in the largest motorbike market by sales, where their expensive imports have long struggled for market share. This time, they are making the bikes in India with domestic partners to bring prices below 233,000 rupees (USD 2,841).

Harley-Davidson, Triumph in first gear of challenge to Royal Enfield s India reign

BENGALURU (Reuters) -U.S. big-bike maker Harley-Davidson and British rival Triumph have revved up India's premium motorcycle market with aggressively priced models that analysts said could dent the over half-century dominance of local champion Royal Enfield. This time, they are making the bikes in India with domestic partners to bring prices below 233,000 rupees ($2,841). "These are aspirational brands," said Kotak Securities auto analyst Rishi Vora.

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