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Super Bowl more of a showcase for media companies instead of the network

Super Bowl Sunday used to be the one day for a network to showcase its sports division and launch a new show. With media consolidation, the networks are now sharing the stage with its corporate siblings. CBS Sports chairman Sean McManus, who will retire in April, has routinely touted CBS’ synergy within Paramount.

Super Bowl more of a showcase for media companies instead of the network

Super Bowl Sunday used to be the one day for a network to showcase its sports division and launch a new show. That is not the case anymore. With media

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