“I have not seen numbers this low in years – even during the pandemic we had higher numbers of applicants,” says one Cal State East Bay official. “It’s not looking good right now, all across the universities.”
The goal of the modernized logo, designed by Red Cactus Marketing, was “to better capture and express who we are to all of our communities (and) to have a name and visual identity that more accurately creates an authentic representation of us,” according to CSUMB spokesman Walter Ryce. But for some students, it still didn't meet the mark.
“There were so many incidents to talk about that it’s easy to get distracted by the noise,” said Leslie Williams, the former Associate Vice President for Student Affairs. “I just want people to know that at its core, I was a campus leader who lost a 30-year career for speaking out against what happened to me.”
Back in 2018, about 41% of the student population at California State Monterey Bay was food insecure. Now, that number is approaching 50%. CSUMB’s Basic Needs Center is having to work in overdrive to meet this increase in need.