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Opinion
Covid-19 may have exposed the egregious gender disparity in our labour market. But, as Vanisha Narsey writes, it should be an opportunity to use the data and rebalance the scales.
I’m a statistic – one of 10,000 women made redundant in 2020 following New Zealand’s Covid-19 level four lockdown. That was out of a total of 11,000 people, which means that 90% of New Zealanders who lost their job during the first part of the pandemic were women.
This was not a trend isolated to New Zealand. An analysis by research firm McKinsey in July 2020 found that while women make up 39% of the worldwide labour force, they accounted for 54% of pandemic-related job losses globally. And while New Zealand’s unemployment rate improved in the December 2020 quarter, it was still higher than it was compared to the previous year, and women are still significantly worse off in the labour market.
Small Business: Woman made redundant by Covid launches floristry marketplace Bouqo
21 Feb, 2021 04:00 PM
5 minutes to read
Aimee Shaw is a business reporter focusing on retail, small businessaimee.shaw@nzherald.co.nz@AceeyShaw
Vanisha Narsey, co-founder of floristry software business Bouqo, talks branching out from the familiar to start the firm after she was made redundant due to Covid-19.
What does your business do? Bouqo is an online marketplace that connects consumers with local florists, enabling an easy and intuitive way to [select] and purchase flowers for delivery. We aim for the platform to mirror the in-store flower purchasing experience, and it steps shoppers through an engaging wizard to understand their gifting needs. The platform uses an algorithm that offers potential options from local florists. The business launched in December.