at louis vuitton or the rapper future at lanvin. it used to be that to sell products you d hire a celebrity to pose with it, run some tv ads and stick their image on a giant billboard. the huge signs here, part of the attraction for visitors to new york s times square. but that was in the age before social media. you know, it started back in 2008 when instagram was invented, really. vanessa friedman is the new york times fashion critic. once upon a time, we got most of our consumer information through magazines. as the internet allowed direct communication between brands and celebrities and consumers, that stranglehold completely opened up. the floodgates opened. for the stars, she says, it s about more than the benjamins. the actual celebrities
you d hire a celebrity to pose with it, run some tv ads and stick their image on a giant billboard. the huge signs here part of the attraction for visitors to new york s times square. but that was in the age before social media. you know, it started back in 2008 when instagram was invented. vanessa friedman is the new york times chief fashion critic. once upon a time, we got most of our consumer information through magazines. as the internet allowed direct communication between brands or celebrities and consumers, that stranglehold completely opened up. it s like the floodgates opened. sor the stars, she says, it s about more than just the benjamins. the actual celebrities want more input, right? they don tjust want to be a face. they don tjust want to be kind of giving their image to the brand. they want to say over what their image is connected to. the lack of on paper qualifications may feel unfair, but social media has changed the way the world sees brands. and as long as it makes
dj khaled s role is part of an emerging trend of famous faces taking on executive roles. think pharrell williams at louis vuitton or the rapper future at lava. it used to be that to sell product, you d hire a celebrity to pose with it, run some tv ads and stick their image on a giant billboard. the huge signs here part of the attraction for visitors to new york s times square. but that was in the age before social media. you know, it started back in 2008 when instagram was invented. vanessa friedman is the new york times chief fashion critic. once upon a time, we got most of our consumer information through magazines. as the internet allowed direct communication between brands or celebrities and consumers, that stranglehold completely opened up. it s like the floodgates opened. sor the stars, she says, it s about more than just the benjamins. for the stars, she says, it s
This week, by far the most feverishly discussed outfit didn’t come from a member of the Kardashian clan or an off-duty model. Instead it was Kristina Avakyan, a New York resident who uses the subway as her runway.