Health care giant Johnson & Johnson is unveiling a new logo to reflect its focus on pharmaceuticals and medical devices. The new logo will replace the script used since 1887 and will feature a modern design with a different shade of red. The original script will still be used on consumer products from Kenvue, a company recently spun off from J&J.
Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. The original script — based on co-founder James Wood Johnson's signature — will still be seen for now on consumer products like baby shampoo from Kenvue, a new company recently spun off from J&J.
Brand and visual identity demonstrate the best of Johnson & Johnson’s care and humanity, while capturing the Company’s passion and determination to improve the health of people worldwide
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The health care giant, Johnson and Johnson, said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices.