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Covid-19 conspiracies are dividing the ‘clean’ beauty industry
These consumers and brand founders say the rhetoric is ‘dangerous’ (iStock; Lily illustration)
Mar. 5, 2021
Karlie Rust, a stay-at-home mother from Fresno, Calif., started becoming interested in “clean” beauty in 2013. She was caring for her newborn son and for her mother, who had recently been diagnosed with cancer. Rust, 44, said that she’d spend several hours a day researching clean living. That led her to Instagram, where clean beauty brands seemed to be everywhere on her feed.