Advertisers increased their advertising and media investments in 2021, as lockdown restrictions in many markets started to ease, with further investment in digital platforms. Digital ad spend saw a growth of 30.5 per cent, compared with 19.2 per cent overall.
Sri Lanka becomes only the 7th country to produce the legendary confectionary brand Perfetti Van Melle Lanka (Private) Ltd. announced the commencement of the local manufacturing of Chupa Chups, one of its most recognized and loved brands globally, becoming only the 7th country in the world to do so. The ‘Forever Fun’ confectionary brand, owned.