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The Covid-19 pandemic has had an extraordinary impact on the global hospitality industry yet Hilton saw continued growth and development across all categories and brands in 2020. The company recently shared that it surpassed its one million rooms milestone in the fourth quarter and achieved 5.1 percent net unit growth for the full year.
Three areas have especially helped drive the company’s growth and performance throughout the past 12 months: conversion signings and new hotel openings, outsized demand for extended stay properties in drive-to leisure markets, and frequent updates to its guest loyalty program, Hilton Honors. Here, we dig deeper into why Hilton is well positioned to emerge stronger than ever from this crisis.