The CEO has acknowledged that the task of turning around the Disney business has proven more challenging than he anticipated. Over the past year, Disney s stock price has fallen by 30%. On August 25, the stock closed at $83.27, mirroring levels last seen in May 2014.
Even as its Disney+ subscriber tally fell by more than 10 million viewers in the company s third fiscal quarter completed July 1, on a Wednesday earnings call Disney announced another wave of price increases for access to its streaming channels which also include Hulu and ESPN+.