With the $151 billion US snack business projected to grow 3% to 4% in the next 12 months, Campbell Soup Co. is adopting an aggressive multi-prong strategy to increase its share while simultaneously increasing and sustaining its margins by double digits.
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Dive Brief:
Campbell Soup is closing its manufacturing facility in Columbus, Georgia, by spring 2022, the soup and snack maker said in a statement. The 94-year-old facility is the company s oldest manufacturing plant, and was part of Campbell s 2018 acquisition of Snyder s-Lance. It had several ownership changes over the years; Lance acquired the Columbus operation in 2005, when it was known as Tom’s Foods.
Campbell plans to shut the facility down in phases over the next 18 months. The plant currently employs 326 individuals who make candy, crackers, cookies, nuts and bars. The company is providing support, including severance or separation packages, career counseling and transition support to any affected employees.