A number of influencers are using trending hashtags and video formats across social media platforms to discuss otherwise serious issues such as war, LGBTQ rights and abortion access. In fact, it's become a popular strategy to entice people to watch political content they might not otherwise see.
Anna Kordunsky on Nicola Fegg’s short documentary “Following Valeria,” which follows Valeria Shashenok, a young Ukrainian social-media star and refugee.