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Valeo Snack Foods is embarking on a major relaunch for its Fox’s Glacier brand.
It has unveiled a new look for Fox’s Glacier, as well as plans for a swathe of NPD and supporting marketing, with an eye to luring in more “modern” shoppers.
The new packs – which will roll out by the end of May – feature an updated version of the brand’s ‘Peppy the polar bear’ character, as well as “heritage” design elements such as Fox’s blue branding and an ‘accept no imitations’ strapline. They will also play up the fact the brand is suitable for vegans.