Shoppers are not spending as much in Ipswich as they were pre-pandemic
- Credit: Archant
Shoppers have not returned to Ipswich with the same force that they have gone back to high streets in more deprived parts of the country, new data has revealed.
The Centre for Cities has published its latest figures on spending and footfall across towns and cities in the UK, with Ipswich posting a spending index of 86.
This index is based upon data from card transactions and is compared to a pre-lockdown baseline of 100.
It is down from an initial boost in mid-April when the town posted index readings of 94 around the same levels that were seen at points in the run up to Christmas before starting to drop off.
Shoppers are not spending as much in Ipswich as they were pre-pandemic
- Credit: Archant
Shoppers have not returned to Ipswich with the same force that they have gone back to high streets in more deprived parts of the country, new data has revealed.
The Centre for Cities has published its latest figures on spending and footfall across towns and cities in the UK, with Ipswich posting a spending index of 86.
This index is based upon data from card transactions and is compared to a pre-lockdown baseline of 100.
It is down from an initial boost in mid-April when the town posted index readings of 94 around the same levels that were seen at points in the run up to Christmas before starting to drop off.
Stay Home Save Lives advert at an Ipswich bus stop. Picture: SARAH LUCY BROWN
- Credit: Archant
Data shows that fewer people are out and about in Suffolk during the current lockdown - less than there were during the previous two.
Footfall figures from Ipswich Borough Council (IBC) show that fewer people have been seen in the town centre compared to the first lockdown.
On Saturday January 9, 3,372 people were seen in Ipswich town centre.
This is fewer than the 3,531 seen on Saturday April 18, while the UK was under the first lockdown, and the 5,419 seen on Saturday November 21, 2020, during the second lockdown.