Heritage tourism experts grappled with complex issues of presenting culture and heritage to tourists at an international gathering of culture tourism experts 24-25 September in Valencia, Spain.Dozens of delegates from 30 countries debated the latest issues, trends and opportunities affecting the sector, which accounts for 40% of all tourism activity, according to the UNWTO.Heritage tourism is worth around US$570 billion per year, said Scott Wayne, president at SWA Development. Within the sector, 51-70 year olds generate 60% of its revenue. However, 73% of millennials were interested in visiting cultural and historical places.The role of technology, not least artificial intelligence, was centre stage at the summit, where presenters shared the latest cultural and heritage tourism insights from Iceland, Belize, Finland, Spain, Morocco, Ras Al Khaimah in the UAE, and other destinations.
ANGRY farmers complaining about unfair competition caused by cheap non-EU imports took to the streets of Valencia City on Friday. Over 220 tractors led
The Leader Newspaper
King Felipe VI will be in Alicante next Thursday where he will be presenting the Research Prize of the Princess of Girona Foundation, according to the city ‘s mayor, Luis Barcala.
The monarch will attend the event that will take place at the Las Cigarreras Cultural Complex on Thursday, 29 April. “His presence in Alicante is a true honour for the city,” said the mayor. “We have a great King of whom we are enormously proud,” said Barcala, who adds that he is very “excited and very grateful” for the confirmation from the Royal Household that the king will attend.