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Carton Bros Launches Integrated Campaign to Promote SicÃn Sásta
April 16, 2021
Carton Bros has launched a new cross-platform campaign to promote its new premium free-range Irish chicken brand SicÃn Sásta.
The collaborative campaign involved a number of agencies including Ogilvy, MediaCom, Bubble Digital, Valda Boardman PR and Neworld. The launch is supported with a fully integrated creative campaign across TV, VOD, outdoor, POS, digital content, influencer and PR.
Brendan Nolan, Head of Marketing, Carton Bros.: “What we wanted to achieve with SicÃn Sásta was no small feat. It involved a lot of work on our farms, in our production facilities and in our mill to create a chicken that would raise the bar in the Irish market through a higher welfare offering. Crucially, we needed to communicate this proposition to a consumer who has come to see chicken as a generic product,â says Brendan Nolan, head of marketing, Carton Bros.