To promote its tourism credentials to summer vacationers, the Italian Alpine resort of Courmayeur is launching a campaign that’s entirely based on sound.
At a time when social media and all platforms of advertising are brimming over with exquisite visuals, a resort in Italy has decided to focus on a different sense altogether.
PLANPINCIEUX: Scientists on Italy's side of the Mont Blanc massif are constantly monitoring a melting glacier, where the risk of collapse due to rising temperatures threatens the valley below.
The Planpincieux glacier, at an altitude of about 2,700 metres, hangs over the hamlet of Planpincieux, undern