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"Evidence-based communication strategies and tailored plans for priority groups, and social behavioural change programming will need to be designed, to generate demand for and acceptance of integrated services."
"Fostering evidence-based and data-driven approaches for increasing demand." The Vaccination Demand Hub is a global network of partner organisations working together to understand why people miss out on vaccination, to improve acceptance and uptake of vaccines, and to ensure that people everywhere are protected against vaccine-preventable disease
"Understanding gender barriers and developing people-centred tailored strategies and interventions to address those barriers is critical to addressing equity issues and in improving access to immunization and other health services." - Dr Ephrem Tekle Lemango, UNICEF, from the Foreword