Our Nation has entrusted VA to honor the promise we give all those who serve in uniform: to care for those who have borne the battle. To do that, VA has to build a world class customer experience. We know this because Veterans today look much different than those of my grandfather’s generation. And the Veterans I served alongside in Iraq as a Marine Corps non-commissioned officer and those I worked with in my home state of Texas come from diverse backgrounds, families, and have unique needs.
That’s why I’m honored to join VA’s Veterans Experience Office (VEO) as the new Chief Veterans Experience Officer (CXO). This team is charged with understanding the experiences of all those who served in uniform, and are served by VA. We’re going to use those insights to improve customer experience (CX) through all channels and use interactions based on the Human-Centered Design (HCD) fundamentals.