public just 20% of them fully vaccinated are urged to stay at home during the games. sponsor plans are falling flat. i m at the top of the tallest broadcasting tower, one of many japanese olympic sponsors that have had to cancel or scale back promotional events tied to the games. reporter: we were planning to hold events to boost the mood, but because of covid, it is not the right time to hold a festival, he tells me. we ve canceled events, viewing site and torch relay through our viewing spot. toyota, a top olympic sponsor, is not airing olympic related tv commercials. the editorial board of another sponsor called for cancellation in may. there is little olympic spirit in the host city. tokyo is in a state of emergency and alcohol is banned from v restaurants. xi of ceo of a beverage maker says the economic loss will be enormous.