Vanderbijlpark-based Takis Biltong scored a major victory in a trademark battle over the Mexican conglomerate – the largest bakery manufacturer in the world – in the South African Supreme Court of Appeal late last year. We contacted the plaintiff’s lawyer to digest the reasoning behind the decision.
A South African biltong company has prevailed in a fiery dispute concerning a mark. Reinard Krüger of Spoor & Fisher, Pretoria, digests the reasoning behind the decision