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Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron

Sourodeep Banerjee Despite obtaining a BTech degree, Sourodeep Banerjee knew he was not made for engineering. After stumbling upon the two books, ‘Ogilvy on Advertising’ and ‘Positioning: Battle for your mind’, he fell in love with advertising. Banerjee, who took a risk seven years ago by venturing into uncharted waters, says advertising is where he was meant to be and his journey so far has been extremely fulfilling. His curiosity, ambition and audacity have helped him come this far, he says. Advertisement Starting his advertising journey with Utopeia Communications, Banerjee has always tried to juggle new activities and getting newer jobs to learn the basics of advertising. He joined FoxyMoron in 2019.

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