The battle for India's fifth-generation airwaves is luring some of the countrys richest tycoons, with billionaires Mukesh Ambani and Gautam Adani joining a raft of players expected to bid as much as $14 billion for frequency rights that could decide who dominates the digital era.
Online rights to the popular annual cricket tournament were awarded to Viacom18 Media Pvt., a joint venture between Paramount Global and Mr Ambani's Reliance Industries Ltd.