Betty Rivera pours a freshly made smoothie at the new Snowmass Base Village Jus location on Monday, Dec. 21, 2020.
The team at JUS Aspen has fielded “hundreds of requests” for a Snowmass Village location in the four years since the juicery opened in the Ute City Building, according to owner Landon Goldstone.
Now, a Snowmass sister store plus a new specialty market is finally coming to fruition. JUS Snowmass and GG’s Market make their debut in Base Village this week after more than a year in development; both shops were originally scheduled to open during the 2019-20 winter season.
“It took a lot more time because we wanted to be the go-to (spot),” Goldstone said; he co-owns and operates the space with his sister Tamara Petit and Mark d’Emden. “When we really sat down to look at what we wanted JUS to be … we really wanted to make the space as beautiful as possible.”